Liz Matthews PR (LMPR) has won a competitive pitch to secure the publicity campaign of Beatrix Potter's 2016 anniversary - celebrating the woman behind the books.

LMPR has enlisted actress and activist Lily Cole, who is lending her support to the campaign. The agency is to work with a media and charity partner, as well as executing an influencer campaign to reignite interest in Beatrix Potter's profile. LMPR will 'position Beatrix Potter as an icon and a modern day inspiration for contemporary women' around International Women's Day.